Plain-language writing on trademarks and copyright
Notes on protecting a brand, owning your creative work, and the paperwork that keeps both secure.
What is a trademark, and what does it actually protect?
The word gets used loosely, as a synonym for logo, brand, or business name. In law it means something more precise and more powerful. Understanding the distinction is the first step to using it well.
Who owns the work you paid for?
Commissioning a logo or content does not always mean you own it. Here is how ownership actually passes.